Portfolio

I brought Anchorage to Boys Club Live, the crypto-native livestream, as supporting sponsor of its February–March 2026 season. That meant eight weekly episodes with our logo on the on-screen ticker, host reads, weekly placement in their Malware newsletter, live guest spots for our team, and two QVC-style live ads pitching Anchorage as the one-stop shop for protocol founders: dial 1-800-AT-ANCHOR.

What started as a two-month media buy turned into a year-long partnership. Boys Club went on to make original content about our token launch and protocol founder services on their own, and we kept collaborating long after the season ended.

I planned and ran Anchorage's social for Token 2049 Singapore, from the first teaser to the last recap. That covered the brand, our CEO, and our employee advocates across our Stablecoin Summit, Nathan's panel on the OKX Main Stage, and the first-ever Anchorage Digital Ventures Demo Day. We were the only brand in our competitive set with a full before, during, and after arc.

The Demo Day wrap videos were mine end to end, talking-head interviews with the founders included, and the recap became the single biggest post of the campaign. The lesson I took away: volume won us share of voice, but production value and big moments won reach.

Everyone wanted a polished, studio-style podcast. I pitched something lighter: a casual weekly livestream on X and YouTube where we bring on interesting people to talk about what's actually happening in crypto. Vibestream became exactly that, and I produced it end to end, from booking and prepping guests to outlining each conversation and cutting the clips.

Behind the scenes it runs on a small production stack: Riverside for recording, plus Claude and custom Notion agents that build episode pages, draft social copy, add calendar entries, and write design briefs. Episodes were featured in X's Live on X sidebar.

I built Midnight's social presence from the ground up: the blog and every social channel, from the first post. Midnight is a data-protection blockchain from the team behind Cardano, so the job was to make a privacy network legible and exciting before most people could even try it.

I planned the launch around the community: an opening X Space with Midnight's CEO and Charles Hoskinson, Charles's video inviting the first cohort of Midnight Pioneers, and a devnet launch thread backed by co-promotion with partners and influencers. Within 90 days we had 17.5K followers and were beating larger competitors on engagement rate.

As social media strategist for Input Output Global, the company that builds Cardano, I handled all of IOG's social posting and video production as the company grew into a family of product teams. I produced short- and long-form content, X Spaces, livestreams, carousels, studio-produced video, and promotional content for academic conferences and published papers. Research was one of IOG's defining pillars: the company designed Cardano on peer-reviewed science, with more than 130 published papers by 2022, starting with Ouroboros, a provably secure proof-of-stake protocol presented at Crypto 2017. I initiated a dedicated visual treatment for research content and turned papers, conference talks, and video series like Research for the Future and Behind the Blockchain into posts people actually watched and shared.

A month-long campaign for International Women's Day 2024 celebrating the women building at IOG and the women in STEM whose breakthroughs made our work possible: a hero film with our CEO, a live broadcast with the women of IOG, an Instagram story filter featuring women-in-STEM history, twice-weekly history posts, and six profiles of IOG's female researchers and engineers.

I produced the First Annual Roam Awards for Roam Media, later acquired by Outside: an online contest honoring the best in outdoor photography, film, and writing, capped by a sold-out ceremony at the Boulder Theater hosted by Travis Rice. With the COO, I led a small team with little event experience through planning, promotion, and show night, and ran every task in Asana. I recommended and set up Klaviyo, which became the campaign's top revenue source, built the contest-entry funnel with our COO and web developer, set up UTM tracking in Google Analytics, and planned and produced promotional content for every stage of the funnel with our creative director and copywriter. Media outreach earned a Boulder Lifestyle magazine cover and a Teton Gravity Research feature.